Welcome
to Regencygd.com, a digital art studio with extensive graphic design,
printing and marketing experience.
Business
card design and business card printing
Regency
Design specializes in full color business card design and postcard design.
These two marketing tools represent the front line image of your business,
after all, they are very often used to make first contact with your
future customers. Notice this... as soon as you exchange cards with
a prospect, he/she will be looking at it - judging it - and since most
of us will judge things by what we see (consciously or unconsciously),
it is imperative that your primary marketing tools portray professionalism
and high quality. Moreover, efforts put towards your business card design,
will give your customers a sense of how much attention is brought to
your products and services, AND how serious you are about what you do.
Your
doctor, your lawyer, your banker, like clean looking business cards
with very simple layouts. They like business card designs that are printed
in two colors on expensive white, textured cards, with a few expensive
embellishments, such as embossing or gold foiling. Their cards usually
stand out because they are expensively produced, yet they don't have
to compete for attention (how many doctors' or lawyers' business cards
do you have in your card holder?). These cards are passive, you look
for them because YOU want to specifically contact that person.
A 'regular' business, on the other hand, is competing to get customers
to contact them, these are customers who regularly receive cards and
who are continuously contacted by competing similar businesses. A card
that just sits there, quietly waiting to be found or thrown away, is
going to lose you money. You need a salesman in every card holder that
shouts "HEY YOU, HERE I AM, PICK ME UP AND CONTACT MY BOSS."
Like in any competitive market, the first goal of your most important
marketing tool is not information, the first goal is to grab attention,
and then provide information... and I'm not talking about those silly
tricks to grab attention, I'm talking about memorable, striking graphics.
A
great looking card is always picked up, remembered and will stand out
on any desk or Rolodex. Great postcard designs will always be noticed
in the mail.